With all the buzz around Twitter, Facebook, and Instagram — not to mention mobile marketing to smartphones — it’s tempting to think that online entrepreneurs don’t have to use email marketing. Some pundits even say email marketing has fallen by the wayside.
With the evolution of social media like Facebook, Twitter, Instagram, it is tempting to think that marketers don’t have to use email marketing. Some even claim that email marketing has declined in this age. But they’ve been saying this for more than a decade now but still, Email Marketing emerges as one of the best performing channels for SMB and enterprise businesses alike.
Email marketing which is Direct mailing brought to the age of the internet era – should still be a major part for most businesses online.
It’s a fact that 82% of B2B and B2C companies use email marketing as studied by internet watcher Ascend2.
- An email is Six times more likely to get a click than a Tweet. – Campaign Monitor
- Email is much more effective than Facebook or Twitter in landing a new customer. – Mckinsey
- An email has the highest conversion that’s 66% when it comes to purchases from marketing messages.
Why Does Email Marketing Works!
Not all online visitors make a purchase in the first visit to your website or E com Store. Marketing through email helps you build that a relation between the prospect and you so they get time to know you and trust you.
It helps them familiarise them with your products and services/
The most important part of the strategy is to provide them with valuable free information and not just send them sales offers all the time. It helps you stand apart from the competition and establishes you as an expert in your area and better than your competitors.
This also proves a fact that you should not buy email list from total strangers, as this could lead your emails to be marked as Spam more often, and you’d be ignored because these people have never signed up with you, Why should they read your emails if they don’t know you?
Instead, Marketers and Businesses should look to build their own email marketing list from the ground up because you’d know the source of the email and can focus your lead generation strategy more effectively for the channels. And when people sign up they do so because they are genuinely interested in your services and offers. This should win you more sales.
Contenu Media helps your business gather more leads for your top of the funnel requirements and can help you build a strong email presence with your visitors. Connect with us now to know how we can help your business grow more organically and win you a loyal audience base.
Follow this thread on updates where we share insights and secrets that will help you identify and build your own audience email list online. Stay tuned for Version Two: Steps to make a successful email list.